A Newsroom is the modern day press kit. A press kit, also sometimes referred to as a media kit, used to be a physical package of information about your company.
With most companies now having an online presence, the new standard is to digitize this information and have it all available in one spot.
A Newsroom helps build social proof, provides SEO benefits, and enables journalists to quickly find relevant information.
This Smart Guide will take you though the process of creating a complete newsroom.
If you've ever taken a look at a site's press kit you might have noticed that they are all very different and inconsistent.
That's where this guide comes in. You won't be the site or story a reporter wanted to cover, but gave up on.
This guide has been created with the help of press industry veterans to make sure it's complete, accurate and will always be kept up-to-date.