Press releases used to be the only way for companies to get their information to the press. They were only used for "big news" items such as a new launch.
But in today's digital age, there are many tools companies can leverage to communicate their news. A well-written press release is just one of them, and will also bring your company online visibility if done properly.
This Smart Guide will take you through a proven process for shaping your story, finding your audience and creating a modern press release. We'll provide you with tools, templates and suggest various platforms you can use to get the job done. We'll also help you avoid some of the most common mistakes many companies make when trying to get press.
Specifically, we'll share with you:
This Smart Guide contains everything you need to start creating your press release.
How To Use This Guide
Using Press Releases
Telling Your Story
Shaping Your Story
Writing Style & Tone
Connecting With Your Customers
How To Research Keywords
Tracking Your Keyword
Publishing Via A PR Service
Targeting The Right Journalists
Publishing Online Via Newsroom
— Clint Sullivan rated this guide 4 out of 5
I'm comfortable with business writing, but I've never written a Press Release before. This guide gave me a lot of points to consider. I would have given 5 stars, but there were more than a few typos and grammar issues.
— Justin Ridgers rated this guide 4 out of 5
It helped understand this. Thank you
— donald lowe rated this guide 5 out of 5
— first editing rated this guide 3 out of 5
— Manuel Manuel rated this guide 4 out of 5
A good overview with ideas and formats to follow.
— Anthony Santiago rated this guide 4 out of 5