Getting distribution comes down to targeting the right journalist and your approach when reaching out to them. As mention, we recommend a particular process to approaching this in a separate Smart Guide you can find here.
So where should you look for the "right journalists", well start with:
You need to identify which reporters are most aligned with your interests and which ones have the most to gain (professionally) from publishing your press release.
Most often, companies adopt the attitude that the press is there to serve them, when really, reporters are working to build a career just like we all are. They have interests and passions and what to work on what is of interest to them.