Writing Style & Tone

There are generally two writing styles & tones to be used in a Press Release: Achievement and Journalistic.

While the Achievement tone is more upbeat and exciting, it often won't lead to wide spread reach.

The journalistic writing style is best suited for your Press Release. This option follows a neutral and descriptive voice, focusing on the facts, the story and the purpose.

Adopting this journalistic approach will enable reporters to save time and cut right to the heart of the story. You'll be doing most of the work for them and presenting it in the same light and style they would.

It's best to favor this type to writing style & tone within your Press Releases altogether and save the achievement style for your company blog.

There you can then deliver a more authentic and personalized message in your voice to your core audience.